Projects

Worked with Runner's World and Nissan to develop a five part series --Best of the Boroughs on the NYC Marathon. Featuring Chief Running Officer Bart Yasso.

Created a marketing presentation for Emmis Communications.

We partnered with Opportunity House to create their own label hot sauce! Opportunity House Mix Tape! The bottles were available at the OppShop and other local retailers for a successful fundraising initiative.

We joined forces with Stonyfield Farm and Eckerton Hill Farm to produce a six-part series featuring the top chefs in NYC. The scope included managing freelancers, project management, design, and marketing. Here is one clip featuring Damian Sansonetti at Bar Boulud!

Created a new brand identity for WSBZ Farms, the recipient of a $750K USDA grant. They hired me to create a logo and design a new website, along with a printed brochure and social media templates.

Worked with Foot Locker and Rodale Press to create a 5-part video series to help train their shoe experts. The videos were used across all Foot Lockers for education and training. The scope also included a RunClub Facebook application.

Training video at the Nike shoe lab in Portland was also included in the program.

COPPER AND THE ARTS 100+ Video series

We shot and edited over 10 years of video segments for the Copper in the Arts trade magazine. Many of the videos received over 25K views. This video features Melissa Strawser at work in Bertoia Studios.

We collaborated with Organic Gardening and Zukay Foods to produce a small segment featuring his fermented foods. The following is a short clip from the shoot

We worked with Runner's World to create a highlight reel for the marathon challenge training program. Shot in Philadelphia. Peter Sagal from NPR's Wait Wait Don't Tell Me was one of the participants.

Create a private label presentation for Mementa Foods to show prospective clients. This work was completed in Canva for easy editing and updating.

We built an organic, vegan cafe from scratch. The scope included branding, recipe development (all original), design, and marketing.

A retro neon sign, menus, posters and curated provisions were all on display! The work also featured promotional videos for the café and HIVE CINEMA made with Adobe After Effects.

HIVE Café is currently a top rated eatery.

Developed marketing strategies, creative, videos, Instagram stories, and other promotional assets for the Animal Rescue League. Work included updating their WordPress site, refining and elevating informational handouts in Adobe InDesign as well as a custom logo design for Giving Tuesday.

The featured photo is a holiday ornament I designed for donor recognition.

We partnered with Victory Brewing to make a special beer infused hot sauce, Punch Drunk, for sale at their breweries and off-the-shelf distribution.

Filmed and edited a documentary with Jim Reed on John Mauchly, the inventor of the computer. With educational distribution by the Cinema Guild, the movie is available at University of Pennsylvania, Johns Hopkins, NYU, The NYC Public Library, Depauw University, Missouri University, Iowa State, Seattle Central, Stanford, and the City University of Hong Kong.

IMDB listing:

https://www.imdb.com/title/tt1462578/

Partnered with Bear Creek to create a private label hot sauce and design for use at the resort -- at retail locations, for events, and in the kitchen.

This was a collaborative project which required copy, graphics, and video to bring a group of KICKSTARTER fundraisers to life. 14 projects raised over 500K. Every entry was a Project We Love or Project of the Day!

Designed a car wrap for a Subaru Forester incorporating design assets from Subaru and the "Fightin' Phils" baseball team. Used for on-site promotion and events.

We worked with the editors at BioCycle to create a video highlight reel for their annual conference. The process involved new interviews re-mixed with footage from around the world.

This was a shoot for Grow Indie featuring Jere Gettle of Baker Creek seeds. The aim was to highlight his new acquisition of the Comstock, Ferre & Co.

Partnered with Richard Fravel and Kevin Shire to create the first commerical water kefir company --Pollock's Kefir Pop! It went on to beat out thousands of projects to earn the coveted "Project of the Day" on KICKSTARTER.

Here Paul & Robyn discuss water kefir on the Heritage Radio Network show Fuhmentaboudit!

Designed and developed a capabilities deck and sales powerpoint presentation for Clyde, an insurance tech platform that went on to raise a Series D of $41 million.

We partnered with Kimberly Scola and Howcast to produce 20 instructional videos for their website. The series included 10 Quicktips on a range of topics.

A Powerpoint deck created for ROCKETSTAY. Rocketstay is a technology company that helps hotel owners and management companies generate additional income by listing their rooms on short-term rental platforms like Airbnb and Vrbo.